direct response advertising

/daɪˌrekt rɪ'spɒns ˌædvətaɪzɪŋ/ noun
advertising in such a way as to get customers to send in inquiries or orders directly by mail

Marketing dictionary in english. 2015.

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  • direct response advertising — ➔ advertising * * * direct response advertising UK US noun [U] (also direct response marketing) MARKETING ► a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number,… …   Financial and business terms

  • direct response advertising — direct response marketing or direct response advertising Mktg the use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass… …   The ultimate business dictionary

  • direct-action advertising — /daɪˌrekt ˌækʃən ædvətaɪzɪŋ/ noun advertising which aims to get a quick response ● We’ll need some direct action advertising if we’re not to fall behind our competitors this spring. ● Direct action advertising will only help us in the short term …   Marketing dictionary in english

  • direct-action advertising — See direct response TV advertising …   Big dictionary of business and management

  • Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • direct response marketing — or direct response advertising Mktg the use of direct forms of advertising to elicit inquiries or sales from potential customers directly to producers or service providers. Direct response marketing aims to bypass intermediaries such as retailers …   The ultimate business dictionary

  • direct-response — adjective Date: 1976 of or relating to direct marketing < direct response advertising > …   New Collegiate Dictionary

  • direct response marketing — /daɪˌrekt rɪ spɒns ˌma:kɪtɪŋ/ noun same as direct response advertising …   Marketing dictionary in english

  • Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… …   Wikipedia

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